Monday, June 13, 2011

Jamie Oliver's junk food living room


Jamie Oliver's passion for reforming the way American schoolchildren eat so far (according to progress shown on the show Food Revolution) is both ineffective and unlikable. But I like that he keeps working toward having an effect, even if his tone often seems miscalibrated -- too strident, too alienating, polarizing. But the newest episode shows him taking a new leaf, bringing in persons for whom poor eating habits have resulted in health issues in later life, and the response from his student audience looks to the camera like a positive one. Oliver seems to be dividing his resources between two aims: the catalytic one, by which he hopes to kindle a new attitude towards diet and personal growth, in parents and students; and the journalistic, involving his scrutiny of the entrenched system that allies school cafeterias with industrial food suppliers. It'd be nice if he had few cut-away segments, showing the work of a separate journalistic, investigative team, that could focus on these political questions, while Oliver himself presses on with the campaign for cultural change. The photo above shows a house filled with a year's worth of junk and fast food, which Oliver used to ignite new awareness in the family living there: eat better or doom! They were thoroughly disgusted by the spectacle of their poor dietary habits in aggregate, and professed their shared intention to change their ways. Great. Inspired, I took a look online for a recipe for homemade Greek-style yogurt. I'll get off the crap food yet.

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